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Optimise your re-imbursement strategy to ensure you extract maximum value from every sale


  • Maximise customer engagement across different territories by developing a state’s wide reimbursement strategy.
  • Learn how the role of new re-imbursement schemes such as pay for performance will affect your market access.
  • From local Value Analysis Committee’s to nationwide engagement- learn how and where to position your national sales strategy.
  • To skip straight to this year's brochure click here.
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Engage your organisation: realign commercial objectives


  • Develop customer centric marketing strategies which engage all levels of development and commercial operations.
  • Learn how empowering finance, manufacturing and re-imbursement players will drive efficiency for today and tomorrow.
  • Use informed long term strategic goals to lead your innovations by focussing on your customer and patient benefits.
  • To skip straight to this year's brochure click here.
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Increase your stakeholder engagement across all areas of your business


  • Make internal expertise count: develop the right roles for the right people within your organisation in order to co-ordinate efforts to understand the requirements of the more complex payor.
  • The end of traditional selling models means that you will need to engage with more stakeholders than ever before: have you adapted?
  • Their business is your business: Learn how to engage with all economic stakeholders and KOL’s in order to communicate economic and clinical value.
  • To skip straight to this year's brochure click here.

Develop robust strategies to counter downward price pressure and understand how to engage with the new payor

Boston will play host to the 3rd Annual MDDExec sales and marketing excellence USA 2011 conference dedicated to device and diagnostics executives.

3 months of solid research has uncovered all the key market challenges that you need to address and has brought together some of the best strategists to discuss how to drive your sales and marketing efforts into 2011 and beyond

  • Learn which channels in social and digital media to pursue in order to create a 360° marketing strategy - featuring VP Communications and Marketing at Harvard Pilgrim, Massachusetts 2nd Largest insurer
  • Develop long-term strategies that achieve your short-term aims whilst adhering to your longer term goals
  • Create cogent and coherent strategies that will drive you from evidence to support claims to real economic value
  • Align your sales, marketing and organizational strategies to build a competitive value proposition in today’s crowded marketplace

» Click here to see the full detailed agenda

Finally, this event filled the need for a conference dedicated to the specific needs of sales and marketing professionals.
Mark Lagunowich, Exec Dir, Sales, GHX

See What Past Delegates Had To Say About 2010 MDDExec EU Conference



» Click here to download the 2011 conference brochure

Over 15 top industry leader speakers

  • Terri Wells, VP Global Marketing Stapling Franchise, Covidien
  • Jerry Conway, VP Managed Markets, Genzyme
  • Cindy Kent, Divisional VP Neuromodulation Marketing, Medtronic
  • Pam Kasanowsky, Group Product Director, Depuy Spine
  • Robyn Whalen, Marketing Director North America, Kimberly-Clark
  • John Westman, VP Inpatient Services, Fresenius Medical Care
  • Philippe Wanstok, VP and International General Manager CDRM, Medtronic
  • Bryan Stewart, VP International Sales & Global Sales Operations, Biomet Fixation
  • Dana Rashti, VP of Marketing and Communications, Harvard Pilgrim
  • Mitchell Sanders, Founder, ECI Biotech
  • Larry Weber, Chairman, W2 Group, Inc.
  • Matthew Thomas, Vice President, Therapies, Education and Access, Spine and Biologics, Medtronic
  • Rhonda Soest, Sr. Director US Marketing Imaging and Pharmaceuticals & Director of Sales Urology, Covidien Imaging Solutions
  • Ian Dawson, VP US Marketing Wound Management, Smith & Nephew
  • Betsy Lahue, VP Health Economics and Outcomes Research, BD
  • Tim Hunt, Vice President, Public Affairs, Biogen Idec Inc.

» Click here to view the full speaker line-up

MDDExec is back to facilitate the debate in 2011. The 3rd Annual Sales and Marketing Summit USA is a key industry event that brings together medical device and diagnostic's senior strategists and their delivery agents.

This event will lead you in understanding how to jump from clinical value to economic value, how to engage with the more complex Payor (from clinicians and economic buyers to Value Analysis Committees), where to position you pricing strategies and how to drive forward your field force execution.

If you have any insight, knowledge to share or would like to get involved then please get in touch.

Marc Singh- Jones
VP MDDExec
T: 0044 (0) 207 375 7502
E: mjones@mddexec.com

Get the complete agenda and speaker lineup via email

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Gold Sponsors

Supporting Sponsor
BGI logo

Exhibiting Sponsor
360Vantage

Workshop Sponsor
The Optera Group

Partners
Racing Point Digital Influence Group Data Decision Group SmartBrief

Partners
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