MDDEXEC 2010 Podcast downloads
Either listen to the podcast now or to download please right click on the links below and select "Save Link As".
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Download Jerry Conway Podcast
Jerry Conway, VP Sales, Genzyme
The pricing and reimbursement of diagnostics - The explosive growth of the molecular diagnostics industry over the past few years has come with a downside: payer frustration. Payers are frustrated about the industry's lack of transparency when it comes to quality, coating, and clinical utility, and they're frustrated by the inherent complexity of the services. Often they lack the resident expertise within their organizations to understand the genetics, and increasingly they're turning to new diagnostics test management companies for help. If successful, these companies will disrupt the business model of most diagnostic laboratories, says Jerry Conway, VP of Sales at Genzyme. Thus, he contends that it's critical for the industry to acknowledge payer frustration, address the problems behind it, and ultimately leverage it into a stronger payer relationship.
Jerry, who has more than 19 years of sales and executive management experience in routine clinical and esoteric laboratory marketplaces, 13 of those at Genzyme, will be presenting on this subject at the upcoming MDD Sales & Marketing Excellence conference in Minneapolis, May 20 and 21.Flash Required To Use MP3 Player. Please Download The Podcast Instead
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Download Patrick F. Terry Podcast
Patrick F. Terry, CEO of Technic Solutions
How to successfully integrate higher technologies with retraining sales forces and newly minted strategies and solutions.Flash Required To Use MP3 Player. Please Download The Podcast Instead
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Download Bryan Stewart Podcast
Bryan Stewart, Vice President International Sales, Biomet
Navigate the changing environment by establishing a system of communication throughout the enterprise- along with transparency, discipline, and a good resource map.Flash Required To Use MP3 Player. Please Download The Podcast Instead
