Official Media Partner
Programme
Please download the brochure here:
Challenges in the adoption of new technologies in the current US healthcare environment
Luis Abudo VP, Sales & Marketing, Stryker
Bryce Klontz Director, US Marketing, Covidien
Jeff Duchemin VP Sales, BD
Make partnerships work in this new era of healthcare
Steve Barnhill MD, Personalized Medicine Physician
John Norris Former principal deputy FDA Commissioner
Pricing and reimbursement of diagnostics has become far more sophisticated. Have you?
Jerry Conway VP Sales, Genyzme
Pricing Strategy Implementation:Ensuring that your best prices go to your best customers
Marshall Solem Managing Principal, ZS Associates
Andrew Van Fossen Pricing Practice Lead, ZS Associates
Living Customer Value
Rodney Marcy VP of Sales and Marketing, Interlace Medical
Advanced Diagnostics: Application of Genetic, Genomic, & Proteomic Technologies
Patrick F. Terry CEO, Technic Solutions, LLC Co-founder, Genomic Health, Inc.
What Sales Model will give you the competitive advantage?
Walter Christensen SVP Sales, Neurometrix
Is Sales and Marketing unity a futuristic hope?
Brian Doughty VP Commercial Operations, CSI
CRM - Going beyond the talk: How an imaging company took a simple technology and embedded it successfully into the sales and marketing life cycle
Massimo Carrara MBA Global Head of Strategic Marketing & VP Marketing USA, Bracco Diagnostics Inc
Focusing on selection, development, engagement and retention to increase impact and decrease turnover through innovations in talent management
Luis Abudo VP Sales & Marketing, Stryker
The ideal 'total' customer experience
Alisa Lask VP Marketing, Zimmer
Step back from communicating product features and lead the brand building process
Philip Racklife Sr. Director, Global Marketing, Baxter
Portfolio Planning: Separating the Wheat from the Chaff
Bryan J. Stewart Senior Director of Marketing, Medtronic, Inc.
Small and medium size enterprises (SME ) have to be more resourceful with their marketing budget by utilizing advances in technology and maximizing the human capital potential to increase sales on a global scale
Mitchell Sanders Ph.D., CEO of ECI Biotech
The relevance of social media in the medical device marketing mix
Bryce Klontz Director, US Marketing, Covidien
How does eMarketing fit in to the marketing mix?
Julie Crawford Product Director, Marketing for Johnson & Johnson's Ethicon Endo-Surgery
Dennis Upah EVP of Broadcast, HealthCentral
Hear how a mapping approach to strategy and a customer oriented focus can improve your products performance
Rhonda Soest RN, Director, U.S Marketing Contrast Media, Covidien Imaging Solutions
Creating Sales and Marketing Insight: Drawing Inferences from Incomplete Data Sets
Ben McGrew Director of Life Sciences Industry Solutions Tibco
Bill Innes Sr. Acct. Manager at Spotfire Software Tibco
To see the full detailed timed agenda please download the brochure here:
