Official Media Partner
2 free white papers.
Establishing how current industry changes are affecting sales and marketing
Medical product companies
are facing an especially challenging and uncertain market in the United States Health care reform, the increasing importance of comparative effectiveness research and changes in relationships between providers and the industry could significantly alter market dynamics in the short and long term.ZS Associates
recently held a roundtable discussion with five principals in its Medical Products and Services Practice to talk about what these market changes mean for medical products companies and their sales and marketing operations......Good Promotional Practices: Are you ready?
Evaluate your content life cycle - the creation, management, and delivery of marketing materials, and gauge your company's attentiveness to Good Promotional Practices. If your company is stuck in the Paper Trap, or mired in the Digital Dilemma, this paper prepares you to lead the way out. Identify strengths and weaknesses, and prioritize first steps to compliant sales communications.
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