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2^nd Annual

Sales and Marketing

Excellence 2010

May 20^th - 21^st Minneapolis

Researched &
Organised By

Workshops

Prolifiq Software Workshop:

Sales-Friendly Compliant Content Communication: How to Score Wins for Sales, Marketing, and Finance.

• Doing Digital Right: Why Sales is Marketing’s First-Line Customer
• Know Your Customers: Where Sales Lives/Who They Are, Changes in Physician Behavior
• The Case for Mobile Sales Content: Productivity and Innovation in Tight Times
• A Centralized Content Repository that Sales Adopts: Fresh Content Trumps the Paper Trap
• The Sand Shifting Beneath Our Feet: Why Regulatory Needs a Course in Sales Protection vs. Prevention

Maureen A. Shaffer

, Vice President of Life Sciences, Prolifiq Software

Sean McCarthy

, President, SEEK Medical Consulting, LLC

ZS Workshop:

Advanced Sales Force Design Concepts

• Implications of product life cycle evolution for sales force design
• Designing the sales force for growth and scalability
• Right sizing the sales force
• Innovations and trends in sales force design for medical products companies

Pete Masloski

, Principal, ZS Associates

Bret Caldwell

, Principal, ZS Associates

Gold Sponsors

Supporting Sponsors

Official Media Partners

Media Partners