Total value or cost competition: strategies to counter downward price pressure and drive product adoption
The modern medtech market is in a state of flux. Dwindling growth in established market, the emergence of new economic stakeholders, limited access to clinicians and cheap cost competitors are all contributing to a changing commercial landscape. In order to survive, it's time to evolve.
Join your industry colleagues at the largest meeting in Europe to find the solutions that will drive profits in this new world.
- Drive product adoption and counter downward price pressure: create the perfect health economic value for your products
- Engage all stakeholders through Digital: Use tablets and online platforms to enhance relationships with clinicians and payers
- Sell to the economic payer: Use persuasive health economic messages to sell the total value of your solutions
- Maximise your Key Accounts: Adapt your commercial model to meet the need of your customer and create one value based business case for your products and innovation
- Develop the perfect pricing structure: Increase profits through a pricing framework
Have we got your attention? Great... now read about the agenda in a bit more detail!
