Total value or cost competition: strategies to counter downward price pressure and drive product adoption


The modern medtech market is in a state of flux. Dwindling growth in established market, the emergence of new economic stakeholders, limited access to clinicians and cheap cost competitors are all contributing to a changing commercial landscape. In order to survive, it's time to evolve.

Join your industry colleagues at the largest meeting in Europe to find the solutions that will drive profits in this new world.



  • Drive product adoption and counter downward price pressure: create the perfect health economic value for your products
  • Engage all stakeholders through Digital: Use tablets and online platforms to enhance relationships with clinicians and payers
  • Sell to the economic payer: Use persuasive health economic messages to sell the total value of your solutions
  • Maximise your Key Accounts: Adapt your commercial model to meet the need of your customer and create one value based business case for your products and innovation
  • Develop the perfect pricing structure: Increase profits through a pricing framework

Have we got your attention? Great... now read about the agenda in a bit more detail!

Our hand-picked speakers include:

Speaker

Andrea Zanella
General Manager Italy & Greece
BD

Speaker

Aline Lautenburd
Senior Legal Counsel
Eucomed

Speaker

Mike Roby
SFE Director
Medtronic

Speaker

Frank Gehres
GM Dach & Noridcs
Convatec


Speaker

Francis White
Business Unit Director
Medtronic

Speaker

Miguel Gonzalez
Director General
Draeger Spain & Portugal

Speaker

Ron D'Andrea
President
BayGroup International

Speaker

Harry Kendlbacher
Managing Director, EMEA
BayGroup International


Speaker

Sophie Cheylac
International Training Director
Stryker Spine

Speaker

Katerina Zakrzewska
Health Economics & Reimbursement Director
Johnson & Johnson

Speaker

Erik Zimmer
VP & GM, Commercial Operations Europe
bioMérieux

Speaker

Brian Chapman
Associate Principal
ZS Associates


Speaker

Roz Lawson
Manager
ZS Associates


What you'll get...

  • Full access the MDDExec keynote day: keynote strategy and case studies from leading medtech companies
  • Full access to eyeforpharma SFE & Commercial Excellence: The largest healthcare meeting for commercial executives in Europe
  • Build your own event: use the 28th and 29th to build your own event. Pick from 8 tracks over the 2 days - Sell in a multi-stakeholder world, Market Access and product Launch, Digital selling, Key Account Management, Selling in Emerging Markets, Training and Coaching, Sales Tools and CRM
  • Network with 1000+ healthcare executives in medtech, pharma and digital
  • One-stop shop to meet all the venders you need to succeed: The largest expo room in Europe, 50+ exhibitors
  • Access to over 10 industry workshops
Get the complete agenda & speaker lineup instantly via email
Download Now

"The best conference in the industry"

Bahram Saidieh, Head of Technology, Accenture

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