Speakers

After 5 months of solid research and recruitment we've hand-picked the industry's leading minds.

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Aline Lautenburg

Senior legal counsel

Eucomed

Presentation Title: Corporate Compliance: The future of clinician engagement

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Aline Lautenberg is the Eucomed Legal Counsel. She joined Eucomed in February 2004, as Economic and Legal Affairs manager, after having worked as a consultant for over two year for a consultancy specialised in reimbursement of medical technologies.

Aline is responsible for advising on Eucomed's contractual, regulatory and statutory obligations and assisting the Chief Executive and the Eucomed Board in management decision processes with robust risk assessments within the framework of the Eucomed strategy. Moreover, Aline supports Eucomed members on all legal, ethics and healthcare compliance issues. This includes the overall planning and management of the Eucomed legal and compliance groups and activities.

Aline has a Master's Degree in Law from the University of Louvain-la-Neuve in Belgium, and has been a member of the Belgian "Institut des juristes d'entreprise" (IJE) since 2009. A Swiss and German national, she speaks fluent English, German and French, and has a good knowledge of Italian and a basic understanding of Greek.

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Andrea Zanella

GM Italy & Greece

BD

Presentation Title: Value, price and procurement: Italy and Greece spotlight

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Executive with General Management experience in the medical devices, diagnostics and life science industry. Board member and Strategy Advisor of Privately owned Company.

Vice President of Assobiomedicali, Italian Trade Association in the Medical Devices area.

In the 25 years of my career I was accumulating experience in International Sales & Marketing, Business Development as well as in Research and Development and Industrial Operations in the Medical Device & Diagnostics environment.

Proven record of successful companies, developing and launching new technologies, building alliances and developing executives. Deep knowledge and experience in Cardiac Surgery, Dialysis, Haematology, Critical Care, Transfusion Medicine, Blood Banking, Orthopaedics, Immunology, Diabetology, Neurology, Rehabilitation, Clinical Diagnostics, Life Science Research.

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Francis White

Business Unit Director

Medtronic

Presentation Title: Face to face selling: The new salesperson and the art of persuasion

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Francis White, Business Director, UK and Ireland for Medtronic's Cardiac Rhythm Disease Management division. For more than 20 years, Francis has been breaking through challenging sales targets, creating innovative marketing programmes and building value with the healthcare providers. The starting place for this career was a very small start-up company. The lack of financial resources in this incubator demanded new ways of thinking and of getting things done. It was here that Francis developed the positive, patient focussed outlook that has characterised each role, from Sales Representative through to today leading in the world's largest medical device company

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Harry Kendlbacher

Managing Director, EMEA

BayGroup International

Presentation Title: Selling value Not Price: Arming your team to push back on price pressure

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Harry Kendlbacher is Managing Director EMEA for BayGroup International. He is responsible for managing the firm's relationships in EMEA, assisting in program design, and consulting on implementation strategy to ensure optimal results. Harry is a seasoned sales professional with extensive knowledge of the challenges of improving sales performance in a multi-cultural environment. Since joining BayGroup International in 2003, Harry has helped develop and implement behavior change processes at a wide variety of major organizations in Europe, including: Cisco Systems, GE, Allergan, UPS-Europe, Kraft Foods International, American Express, and Hewlett-Packard.

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Ron D'Andrea

President

BayGroup International

Presentation Title: Selling value Not Price: Arming your team to push back on price pressure

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Ron D'Andrea is President of BayGroup International (www.baygroup.com). He is an organizational consulting, sales and marketing expert. Ron oversees all aspects of BayGroup International's sales worldwide. He has more than twenty-five years of experience in the performance improvement field, with a deep expertise in program design, development, implementation, and related management consulting coaching and reinforcement, especially with respect to sales, cross-functional team work, and collaboration. Since joining BayGroup International in 1990, Ron has helped develop and implement behavior change processes at a wide variety of major global corporations, including: Hewlett-Packard, Thomson Reuters, GE, Philips, CA, American Express, Unilever, DuPont, Owens Corning, Honeywell, Cisco systems, and BASF.

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Brian Chapman

Associate Principal

ZS Associates

Presentation Title: TBC

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More information coming soon...

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Roz Lawson

Manager

ZS Associates

Presentation Title: TBC

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More information coming soon...

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