ZS Associates is a global management consulting firm specialising in sales and marketing consulting, capability building and outsourcing. The firm has more than 1,500 professionals in 19 offices around the world, and has assisted more than 700 clients in 70 countries. ZS consultants combine deep expertise in sales and marketing with rigorous, fact-based analysis to help business leaders develop and implement effective sales and marketing strategies that measurably improve performance.

As the largest global consulting firm focused on sales and marketing, ZS Associates has experience across a broad range of industries, with a deep and long-standing focus on the unique needs and challenges of the heath care sector. (www.zsassociates.com)

BayGroup International is a global performance improvement firm that helps corporate leaders reach critical profitability, cost containment, and team effectiveness goals quickly, and with high impact. Our focus is closing the gap between expected business results and actual bottom-line performance. Our approach: embedding powerful sales execution methodology that prompts more effective management, more profitable negotiation, and more innovative team collaboration, deployed through a proven combination of live and online training, consulting, communication, and online tools. The results: client investments in key initiatives (such as margin improvement and price leadership) achieve exceptional, documented ROI through profitable, global execution.